{"id":78,"date":"2020-11-27T21:57:52","date_gmt":"2020-11-27T11:57:52","guid":{"rendered":"https:\/\/nifto.co\/5-essentials-for-ranking-on-google-in-2019\/"},"modified":"2021-03-15T22:01:20","modified_gmt":"2021-03-15T12:01:20","slug":"5-essentials-for-ranking-on-google-in-2021","status":"publish","type":"post","link":"https:\/\/nifto.co\/5-essentials-for-ranking-on-google-in-2021\/","title":{"rendered":"5 Essentials for Ranking on Google in 2021"},"content":{"rendered":"\n
Google\u2019s website has one goal: to answer your questions as accurately as possible. <\/p>\n\n\n\n
Seems simple enough right?<\/p>\n\n\n\n
Well actually, it\u2019s not simple. It\u2019s very, very complicated.<\/p>\n\n\n\n
There are thousands of websites that all want to give an answer and if you want to be the first result, you need to show Google that your answer is good, relevant, reliable and up to date. Google considers over 100 different elements to judge who gives the best answer.<\/p>\n\n\n\n
Now, for most businesses, it\u2019s not worth the money trying to optimise every element, but there are a few key actions that you can take that will give your website a nice boost.<\/p>\n\n\n\n
It is definitely worth following these best practices when developing new websites and fixing up crucial issues with your website so that it will at least rank #1 for your business name and maybe even a few keywords.<\/p>\n\n\n\n
Here are the 5 essentials you can implement this week to boost your website rankings:<\/p>\n\n\n\n
Don\u2019t you just hate it when Where your website is hosted will affect your website speed and how it performs when there are a bunch of people visiting? Well, Google hates it too and will actually penalise your site ranking if your site is slow to load.<\/p>\n\n\n\n
Many cheap website hosting companies are hosted overseas and on servers that host hundreds of websites which means if other websites on the same server are busy, your site speed will slow down. Not good!<\/p>\n\n\n\n
We highly recommend Premium Web Hosting with highly rated local hosting companies. Premium servers have only a handful of websites hosted on them, use better hardware and allocate more resources to ensure your site\u2019s performance is stable and not affected by other sites. Also being hosted locally, rather than overseas, will literally shave off seconds to your load time. That might not sound like much but in this day and age, the longer a site takes to load, the more people get frustrated, close the website and move on to the next google result.<\/p>\n\n\n\n
Security and Privacy has been a super hot topic these last few years. Many people avoid using services that are labelled as \u201cnot secure\u201d, and if you don\u2019t have an SSL certificate on your website, guess what! Your site is also unsecure!<\/p>\n\n\n\n