announced<\/a> that they are rolling out a \u201cMobile First\u201d approach in their search engine results. This means that websites will be ranked based on the content and performance of their mobile site rather than their desktop site. Mobile versions of websites have been neglected by many businesses and only some website development agencies actually design with \u201cMobile First\u201d in mind.<\/p>\n\n\n\nThe truth is more than 50% of users now search on their mobile devices over desktops. This means that if your website\u2019s mobile version is not mobile optimised, you are simply losing business, and losing more and more every day.<\/p>\n\n\n\n
If you don\u2019t have a truly mobile-friendly website, it\u2019s time to talk to a website developer this week!<\/p>\n\n\n\n
List Building<\/h2>\n\n\n\n
Many businesses have potential clients slipping through their fingers as they don\u2019t have an automated way of collecting email addresses. Think about the ways your business receives email addresses: contact forms, email enquiries, booking reservations, lead magnets, etc.<\/p>\n\n\n\n
Making sure that you are making the most of every email address is critical for nurturing potential customers up to the point that they are ready to buy.<\/p>\n\n\n\n
Collecting email addresses also helps diversify marketing efforts so that you don\u2019t become reliant on a single marketing channel (like Google or Facebook) which can easily, and often does, change their algorithms which can seriously disrupt your business.<\/p>\n\n\n\n
Video Content<\/h2>\n\n\n\n
Video is by far the most attention-grabbing type of content out there. Many social platforms have made a move and heavy emphasis on video content in recent years and it is just getting bigger with the rise of Facebook Live, Facebook Watch, Twitch.tv exploding in popularity and youtube.com solidly maintaining its position as the second most visited website after google.com.<\/p>\n\n\n\n
Conveying your brand message in a clear and understandable way that evokes an emotional response from your customer is best done using a combination of scripted video and audio.<\/p>\n","protected":false},"excerpt":{"rendered":"
Facebook Retargeting Ads 99% of people who visit a website looking at a product or service are NOT ready to buy. So what happens to these people? They have obviously shown interest in your business offerings and so qualifies them as good quality leads. Once they leave your website, the vast majority of businesses have […]<\/p>\n","protected":false},"author":1,"featured_media":521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[10,11],"tags":[],"_links":{"self":[{"href":"https:\/\/nifto.co\/wp-json\/wp\/v2\/posts\/76"}],"collection":[{"href":"https:\/\/nifto.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nifto.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nifto.co\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nifto.co\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":0,"href":"https:\/\/nifto.co\/wp-json\/wp\/v2\/posts\/76\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nifto.co\/wp-json\/wp\/v2\/media\/521"}],"wp:attachment":[{"href":"https:\/\/nifto.co\/wp-json\/wp\/v2\/media?parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nifto.co\/wp-json\/wp\/v2\/categories?post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nifto.co\/wp-json\/wp\/v2\/tags?post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}